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Your Business Should be Built for YOU

Do you...

  • Want to be so excited about your business that you bounce out of bed in the morning?

  • Want your work to deeply impact your clients and your community?

  • Want your business to be authentic, unique and maybe a little badass?

But you also:


  • Feel overwhelmed by experts, advice and all the things you "should" be doing?

  • Aren't sure where to start or how to find your clients?

  • Are sick of trying to please everyone but afraid to offend anyone?

  • Feel stuck, stalled or not sure what to do next?


Starting a business is a courageous (and often terrifying) adventure

Even if you’ve “done the work”

of your own personal growth, you’ll probably find that becoming a business owner can ignite fear, stir up shit, and mess with your head like almost nothing else.

Everybody has an opinion

For business owners, unsolicited advice is EVERYWHERE.

You can’t get into line at a coffee shop or open up your email

without some self-declared business expert needing to

mansplain how you’re doing your business wrong. 

It’s easy to find yourself stalling, comparing and falling into self-doubt.  

Then there are the logistics

The websites, social media, email lists, sales funnels, podcasts, livestreams, booking apps and billing apps - the choices can seem overwhelming. 

The struggle is real

The comparison, the imposter complex, that nagging inner critic, the perfectionism - all of this combines with the cultural soup about how women are supposed to show up. Ugh.

And yet... here you are.

You’ve chosen this adventure, this roller coaster ride, because you are capital-P Passionate about what you do. It lights you up and puts a fire in your belly.

You want this. 

It’s time to claim this business journey as your own,

rewrite the rules and start doing things on your own terms.

Work Desk

You’ve already decided to do this.

For real.

What you need now is the courage to show up imperfectly, a structure that's designed for YOU and a clear plan for reaching the clients who need you.

That’s what I’m here for. 

I help women overcome self-doubt and overwhelm, and implement sustainable business practices,  so they can build thriving businesses that have real impact.


I do this by combining life coaching with a feminist lens, marketing and business consulting that's tailored to fit you and your business, and a sprinkle of magic.  


In addition to being an accredited coach, I'm also a certified Daring Way™ and Dare to Lead™ facilitator and often incorporate that curricula into my work with business owners. 


Tracie Nichols, MA

Transformational Writing Facilitator, 

Rebel Crone, Poet

"Here's what I know. I walked into working with Jen pretty convinced there was nothing more I could do about a fairly significant business failure I'd experienced. I walked out seeing myself, my business, and the possibilities for both of us in a whole new way.

The support and insights I found through working with Jen were key to helping me thoughtfully and successfully pivot my business. I have more clients, more - and more consistent - income, but most importantly, I'm happier."

How we'll work together:


  • 10 collaborative sessions at a pace that works for you: We’ll start with developing a clear vision of your business, whether you're just starting out or have been working for a while. Then we'll create customized action steps to take you where you want to go.

  • Examples of things we can work on:

- Getting to the core of your "why" and how it relates to your business

- Identifying your audience and developing copy for how to talk about what you do with prospective clients - in person and online

- Developing processes and systems for working that maximize your creative energy and streamline your activities

- Building confidence with being more visible in your business (I often bring in some of the Daring Way curriculum for this)

- Developing packages, products and programs to maximize your sales and attract the right clients for you

- Tech stuff (websites, newsletters, podcasts, social media marketing, advertising, etc.)

$2250 or 4 monthly payments of $575

Please note that pricing is in US currency and extended payment arrangements are available upon request.


Kristi Fackel

The Ayurvedic Alchemist

“Jen listens with all her heart, and when she responds to me or asks me clarifying questions, she always turns the situation on its head so that I can see it from a completely different point of view.


Working with her has been enormously helpful, and I am grateful for her deep attention and for the humor, warmth, and wisdom with which she has supported me through my transition ."


Let's have virtual coffee! We can get to know each other a bit and talk about what it might be like to work together.

Note: This is NOT a "sales call". I don't do pushy sales or gimmicks because I believe that consent matters in all things - including business! 

Lynne C.jpg

Lynne Cheetham

Creativity coach

“I was struggling with visibility, especially, showing up and being seen.  As a woman, setting up a business brings up all of the feelings around taking up space, having a voice, owning your own strengths, power and abilities, challenging the patriarchy and the dominant culture. It calls you to live a brave and wholehearted life, which not only transforms your own life but the people that you serve."

Want to Learn More?

Book a virtual coffee to learn more about what it might be like to work together.


“This badge represents my pledge to the ethical move in service of a new marketing standard based on transparency, trust, and honesty. Please connect with me if you see me not honouring my pledge.”

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