Coaching for Business Owners

Show Up Bravely | Connect Deeply | Impact More

Do you...

•    Want to build a business that is authentic, badass and courageous.

•    Believe your bottom line is only one measure of success – you want to change the world. 

   Want to earn a living in a way that is sustainable and ethical.

•   Refuse to accept that business and social justice need to be kept separate.

•   Long for meaningful connections with clients, other business owners and your community.

•   Want your business to be rooted in your principles and values.


But you also:

•    Look around at other coaches, consultants or therapists and feel like you’re "behind" or not enough in some way.

•    Find yourself signing up for yet another course while stalling on your new business/website/service.

•    Are sick of projecting a "vanilla" façade in your business to keep other people comfortable.

•    Know you’re playing it safe and small, instead of unleashing your brilliance 

Starting a business is a courageous (and sometimes terrifying) adventure

Even if you’ve “done the work”

you’ll probably find that striking out as an entrepreneur can ignite fear, stir up shit, and mess with your head like almost nothing else.

Everybody has an opinion

For business owners, unsolicited advice is EVERYWHERE.

You can’t get into line at a coffee shop or open up your email

without some self-declared business expert needing to

mansplain how you’re doing your business wrong. 

It’s easy to find yourself stalling, comparing and falling into self-doubt.  

And yet... here you are.

You’ve chosen this adventure, this roller coaster ride, because you are capital-P Passionate about what you do. It lights you up and puts a fire in your belly.

You want this. 

It’s time to claim this business journey as your own,

rewrite the rules and start doing things on your own terms.

You’ve already decided to do this. For real.

What you need now is the courage to show up imperfectly,

a structure that's designed for YOU

and a clear plan for communicating your brilliance.

That’s what I’m here for. 

I help women overcome the self-doubt and overwhelm so they can build thriving, sustainable businesses that will have real impact.


I do this by combining life coaching with a feminist lens, marketing and business consulting that's tailored to fit you and your business, and a sprinkle of magic.  


In addition to being an accredited coach, I'm also a certified Daring Way™ and Dare to Lead™ facilitator and often incorporate that curricula into my work with business owners. 

Tracie Nichols, MA

Transformational Writing Facilitator, 

Rebel Crone, Poet

"Here's what I know. I walked into working with Jen pretty convinced there was nothing more I could do about a fairly significant business failure I'd experienced. I walked out seeing myself, my business, and the possibilities for both of us in a whole new way.

The support and insights I found through working with Jen were key to helping me thoughtfully and successfully pivot my business. I have more clients, more - and more consistent - income, but most importantly, I'm happier."

How we'll work together:


  • 9 collaborative sessions: we’ll start with developing a clear vision of your business, whether you're just starting out or have been working for a while. Then we'll create customized action steps to take you where you want to go.

  • Examples of things we can work on:

- Getting to the core of your "why" and how it relates to your business

- Identifying your audience and developing copy for how to talk about your business with prospective clients

- Developing processes and systems for working that maximize your creative energy

- Building confidence with being more visible in your business (I often bring in some of the Daring Way curriculum for this)

- Developing packages, products and programs 

- Tech stuff (websites, newsletters, podcasts, social media marketing, advertising, etc.)

$2100 or 3 monthly payments of $720

Kristi Fackel

The Ayurvedic Alchemist

“Jen listens with all her heart, and when she responds to me or asks me clarifying questions, she always turns the situation on its head so that I can see it from a completely different point of view.


Working with her has been enormously helpful, and I am grateful for her deep attention and for the humor, warmth, and wisdom with which she has supported me through my transition ."

No worries!

I also offer 1:1 coaching for business owners.

Contact me to learn more.


Let's have virtual coffee! We can get to know each other a bit and talk about what it might be like to work together.

Note: This is NOT a "sales call". I don't do pushy sales or gimmicks because I believe that consent matters in all things - including business! 

Lynne Cheetham

Creativity coach

“I was struggling with visibility, especially, showing up and being seen.  My fears and insecurities in this area getting in the way of my authenticity, and living from a place of courage, and integrity.  As a woman, setting up a business brings up all of the feelings around taking up space, having a voice, owning your own strengths, power and abilities, challenging the patriarchy and the dominant culture. It calls you to live a brave and wholehearted life, which not only transforms your own life but the people that you serve."


What if I'm just starting my business?

That's fine! Being right at the beginning of your business means you can incorporate customized, sustainable practices right from the start. We'll work to build a foundation that reflects who you are and how you work, with achievable action steps to keep building on.

What if I'm NOT just starting my business?

That's great too! The program is designed to meet you right where you are - wherever that happens to be. We'll work to uncover your opportunities to expand, evolve, rethink and brave new areas of your business.

How often will we meet?

That's completely up to you. We'll be developing steps to get you into action and you will be implementing those steps between our meetings. The program is structured to give you 9 sessions over 6 months but some clients meet weekly, others every 2-3 weeks.

Will you help with my website or marketing materials?

I'm happy to collaborate on web or ad copy with you. As you get more clear around your brand, this will start to become easier as well.

Want to Learn More?

Book a virtual coffee to learn more about what it might be like to work together.

Note: This is NOT a "sales call". I don't do pushy sales or gimmicks because I believe that consent matters in all things - including business! 

“This badge represents my pledge to the ethical move in service of a new marketing standard based on transparency, trust, and honesty. Please connect with me if you see me not honouring my pledge.”

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© Jen Pavich 2021

Portraits by Tess Cagle